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Lee G. Sarty

EntrepreneurBusiness LeaderVisionary

From a $50 Beginning to Building Businesses That Create Opportunities

Lee G. Sarty is an entrepreneur and business leader in Liberia, and the founder and owner of Gladys Son Business in Monrovia. He began in 2019 with US$50 from his mother and LD$2,000 of airtime capital, and says his journey has since given birth to more than ten business ventures that give jobs to young people.

  1. US$50from his mother, sent for food and daily living
  2. LD$2,000the first capital of a small mobile airtime business
  3. 10+business ventures built since
  4. Jobsfor young people, the chance he once searched for

Where it started

My entrepreneurial journey began in 2019, shortly after I graduated from Nimba Community College, now known as Nimba University (NU). Like many young graduates, I had dreams of achieving greater things in life. I was determined not to limit my educational journey to an Associate Degree but to continue pursuing higher education and create a meaningful future for myself and my community.

With that vision in mind, I enrolled at the University of Liberia, the nation's premier state-run university, where I pursued studies in Economics and Accounting.

Closed doors, a different path

At the time, while holding my Associate Degree, I actively sought employment opportunities at various institutions. Despite my qualifications, my efforts did not yield the results I had hoped for. However, looking back today, I believe those unanswered applications and closed doors were not failures. They were part of God's preparation for a different path — one that would eventually lead me into entrepreneurship.

Although I had the passion and determination to start a business, I lacked the financial resources to make it happen. I knew what I wanted to accomplish, but I did not know where the starting capital would come from.

The US$50 that started it

Then came a small but life-changing moment.

My mother sent me US$50, money intended to help me with food and daily living expenses. To many people, it might have been just a little financial assistance. But to me, it became the seed of a dream.

I purchased a small quantity of food to take care of my immediate needs and made a decision that would change the direction of my life: I invested what remained into starting a small mobile airtime business. I purchased a microphone and deposited just LD$2,000 as my initial business capital.

That was where it all began.

From one small business to more than ten

What appeared to be a small business venture gradually became the foundation of a much bigger vision. Through determination, consistency, faith, and a willingness to take risks, that humble beginning grew into a business journey that has given birth to more than ten business ventures.

Today, what started with just US$50 and an initial investment of LD$2,000 has grown beyond my personal ambition. It has become an opportunity to create employment, empower young people, support livelihoods, and contribute meaningfully to the development of my community.

One of the greatest achievements of my journey is not simply the number of businesses established, but the opportunity to provide jobs to young people — the very opportunity I once searched for after graduation.

What I believe

My story reminds me that you do not need to have everything before you start; sometimes, all you need is faith, courage, determination, and the willingness to make the most of what you have.

I remain deeply grateful to God for the journey, to my mother for believing in me and unknowingly planting the seed of my entrepreneurial dream, and to everyone who has supported my growth along the way.

My vision

My vision is bigger than building businesses. I am committed to creating opportunities, inspiring the next generation of entrepreneurs, contributing to economic growth, and demonstrating that young Liberians can build successful enterprises from even the humblest beginnings.

I started with $50, but I never started with a small dream.

This is my story. This is my journey. And this is only the beginning.— Lee G. Sarty

Questions people ask about Lee G. Sarty

Short answers, taken from his own story.

Who is Lee G. Sarty?

Lee G. Sarty is an entrepreneur and business leader in Liberia, and the founder and owner of Gladys Son Business in Monrovia. He began in 2019 with US$50 from his mother and LD$2,000 of airtime capital, and says his journey has since given birth to more than ten business ventures.

How did Lee G. Sarty start his business?

In 2019, shortly after graduating from Nimba Community College (now Nimba University), he put what was left of US$50 his mother had sent him for food and daily living into a small mobile airtime business. His starting capital was LD$2,000.

What does Lee G. Sarty do today?

He owns Gladys Son Business in Monrovia, which offers mobile money, collateral services, internet, electronics, real estate and printing press services. He says his businesses give jobs to young people, and he wants to inspire the next generation of Liberian entrepreneurs.

Where did Lee G. Sarty study?

He holds an Associate Degree from Nimba Community College, now Nimba University. He then enrolled at the University of Liberia to study Economics and Accounting.

How can I contact Lee G. Sarty or his business?

Reach Gladys Son Business on 0775 989 117 or 0888 293 356, on WhatsApp, or at Gsa Road and Duport Road, Monrovia. It is open every day from 7:00 AM to 9:00 PM.